Lifestyle & Culture expert, Guillaume Le Goff is a consultant, curator, creative content and event manager, .
Co-founder, editor in chief and development director of Clark magazine (French magazine pioneering street culture between 2001 and 2012), he's a freelance consultant since 2011.
With an extensive network, he puts his expertise, creativity and know-how at the service of brands, agencies, medias and events on many projects in Paris and abroad.
EXPERTISE & SERVICE:
- CONSULTING (marketing, communication, brand content…)
- CREATIVE MANAGEMENT (art, music, fashion, sport, culture…)
- CONTENT PRODUCTION (print, digital, films…)
- EVENT PRODUCTION (art show, launch event, pop up store…)
According to requests and projects, he works surrounded by a team, and other collaborators or experts. And when needed, with other structures or agencies.
CLIENTS & PROJECTS REFERENCES:
APPLE MUSIC, BEATS BY DRE, NOKIA, NIKE, ADIDAS, VANS, KENZO, HERMÈS, RVCA, REDBULL, UNIQLO, HUF, IRIEDAILY, DRAGO, SKATEDELUXE.COM, THE FADER…
"COMMUNICATION, CULTURE & LIFESTYLE"
He is also a part-time teacher in Communication & Marketing High Schools in Paris (ISCOM, ISEG...), and since September 2018 animates the new course "Communication, Culture and Lifestyle" : how brands are influenced in their communication by new cultural tendencies.
Since his early years and his love for skateboarding, art music and streetwear, he has founded and managed underground d.i.y. publications, concerts, festivals and exhibitions, worked for french skateboard magazine Tricks in Paris, then co-founded internationally respected street culture & lifestyle Clark magazine ( 2001 - 2010 ).
In September 2010, he left Clark after 10 years and more than 45 issues published and memorable as ART CURATOR at the NIKE ROUNDHOUSE in Hossegor, international brand event where he is the subject of artist residencies (DVNO, Bleu Noir, Artus de Lavilleon).
In 2011, he became a consultant for brands, agencies and events (NIKE, ADIDAS, LA GAITÉ LYRIQUE...)
He co-founded the BACKYARD MUSIC SESSIONS event during the 3 editions of the European Winter X Games in Tignes.
He also collaborated with international print & digital lifestyle magazines (LODOWN, DESILLUSION...).
In 2012 he was recruited as Director of Special Operations, Brand Content and Events for VICE MEDIA FRANCE.
He worked for ADIDAS on the "L'Obstacle" event (skateboarding, culture, art & music) as a CURATOR at the 104 in Paris.
In 2012 he was appointed Artistic Advisor, Partnerships & Special Projects of the international event THIS IS (NOT) MUSIC and the exhibition LA DERNIÈRE VAGUE as part of the year MARSEILLE-PROVENCE CAPITALE EUROPÉENNE DE LA CULTURE 2013 : a event highlight of 2 months at Friche Belle de Mai in Marseille with a various creative & lifestyle content : art, music, sport and culture & more.
The event attract nearly 85,000 people in Spring 2013.
In 2013 he was called by NOKIA to be Project Manager, Creative Director and Executive Producer (freelance) of the brand content digital video & photo program Lumia Pureviews. He co-produced more than 40 videos from nearly 20 directors and photographers, with more than 1 million views on Youtube and thousands of fans on social networks.
Between 2014 and 2016, he has collaborated with different agencies and brands in France and abroad (VANS, ADIDAS, NIKE, KENZO, HERMÈS, SMART, CLAN CAMPBELL, RED BULL, DRAGO ...), with magazines (Next Liberation, Intersection, L'Optimum, Desillusion, Lodown, Fisheye ...).
In 2016, he co-founded the Paris Surf & Skateboard Film Festival (PSSFF), the first film festival inspired by surfing and skateboarding in France, whose first edition took place from September 22nd to 25th at the mk2 Bibliothèque cinema. More than 4,000 people in 4 days and an international echo. The 2nd edition of the PSSFF was held from 21 to 24 September 2017 at the Cinéma Etoile Lilas in Paris.
Since 2017, he has collaborated with brands like UNIQLO, ADIDAS, NIKE, RVCA, LEVI'S, NIXON, HUF, BEATS1 (APPLE MUSIC), THE FADER.
Also managing skatedeluxe.com (FR), PSSFF, and working on personal and collective projects (films, publications, events...).
FOR ANY NEED OR REQUEST,
DO NOT HESITATE TO CONTACT HIM!