Street Culture & Lifestyle expert, Guillaume Le Goff is a consultant, curator, creative content producer and event manager, also a teacher in High School.
Co-founder & editor in chief of Clark magazine (French street culture magazine) between 2001 and 2012, he's a freelance operator since 2011.
With an extensive network, he puts his expertise, influence, creativity and versatile know-how at the service of brands, agencies, medias and events on many projects in Paris and abroad.
EXPERTISE & SERVICE:
- CULTURE & CREATIVE CURATION
- EVENT & CONTENT PRODUCTION
- SPECIAL OPERATIONS & COLLABORATIONS
- BRAND CONSULTING / ENTERTAINMENT & ACTIVATIONS
According to requests and projects, he works with a team, and other collaborators or experts. And when needed, with other structures or agencies.
APPLE MUSIC, BEATS BY DRE, NOKIA, LACOSTE, UNIQLO, NIKE, ADIDAS, VANS, KENZO, HERMÈS, RVCA, NIXON, HUF, REDBULL, VICE, HUCK, THE FADER…
"COMMUNICATION, CULTURE & LIFESTYLE"
He is also a part-time teacher in Communication, Art & Business High Schools in Paris (CESACOM, ECS, ECV, PARIS SCHOOL OF BUSINESS, ISG LUXURY, EIDM...), and since September 2018 animates a new course "Communication, Culture and Lifestyle" : how brands are influenced in their communication and image by urban & youth cultural tendencies.
Since his early years and his love for youth culture, skateboarding, graffiti art, hip-hop, techno, toys, sneakers, streetwear or design, he has founded and managed underground DIY publications, concerts, festivals and exhibitions, worked for french skateboard magazine Tricks in Paris.
In 2001, he co-founded CLARK, a street culture magazine distributed on newsstands (35,000 copies / Bimestrial) which in a few years acquired international fame.
He has collaborated with many artists: Barry McGee, Parra, Todd James, Shepard 'Obey Giant' Fairey, Steven Harrington, Mike Giant, Ed Templeton, ill-studio and many more.
And with numerous brands: Nike, adidas, Puma, Lee, Playstation, Casio Gshock, Malibu...
At the same time, he organized more than 40 Clark parties (U.S.R. & Juice) at the Rex Club in Paris. Monthly evenings of 1,000 people where many French artists (TTC, La Caution, Busy P, Justice, Tekilatex, ParaOne, Surkin…) and international (Diplo, A-Trak, Dj Craze, Dj Eleven, Chromeo…) have performed.
For Clark, he also managed the special creative operations (OPS):
He contributed to imagining and setting up, with his team and graphic designers and/or artists (Parra, ill-studio, Tilt, Rob@Alife, Fake, Théo Gennitsakis, Akroe, etc.), creative and advertorial collaborations or events with brands ( Nike, adidas, Puma, Le Coq Sportif, Malibu, Playstation, Levi's, Lee, Alife, Casio G-Shock…).
In September 2010, he left Clark after 10 years and more than 45 issues published and memorable as ART CURATOR at the NIKE ROUNDHOUSE in Hossegor, international brand event where he imagined and managed artist residencies (DVNO, Bleu Noir, Artus de Lavilleon).
In 2011, he became a consultant for brands, agencies and events (NIKE, ADIDAS, LA GAITÉ LYRIQUE...)
He co-founded the BACKYARD MUSIC SESSIONS event during the 3 editions of the European Winter X Games in Tignes.
He also collaborated with international print & digital lifestyle magazines (LODOWN, DESILLUSION...).
In 2012 he was recruited as Director of Special Operations, Brand Content and Events for VICE MEDIA FRANCE.
He worked for ADIDAS on the "L'Obstacle" event (skateboarding, culture, art & music) as a CURATOR at the 104 in Paris.
In 2012 he was appointed Artistic Advisor, Partnerships & Special Projects of the international event THIS IS (NOT) MUSIC and the exhibition LA DERNIÈRE VAGUE as part of the year MARSEILLE-PROVENCE CAPITALE EUROPÉENNE DE LA CULTURE 2013 : a event highlight of 2 months at Friche Belle de Mai in Marseille with a various creative & lifestyle content : art, music, sport and culture & more.
The event attract nearly 85,000 people in Spring 2013.
In 2013 he was called by NOKIA to be Project Manager, Creative Director and Executive Producer (freelance) of the #shotwithlumia brand content digital video & photo program LUMIA PUREVIEWS. He co-produced more than 40 videos from nearly 20 directors and photographers, with more than 1 million views on Youtube and thousands of fans on social networks.
Since 2016, he's been collaborated with different agencies and brands in France and abroad (VANS, ADIDAS, NIKE, KENZO, HERMÈS, SMART, CLAN CAMPBELL, RED BULL, DRAGO, RVCA, NIXON, BEATS1, BEATS BY DRE...), and magazines (Next Liberation, Intersection, L'Optimum, Desillusion, Lodown, Fisheye ...).
In 2016, he co-founded the Paris Surf & Skateboard Film Festival (PSSFF), the first film festival inspired by surfing and skateboarding in France. The 7th edition took place last September 22-26/2022.
Since then, he has collaborated with brands like UNIQLO, LACOSTE, ADIDAS, NIKE, RVCA, LEVI'S, NIXON, HUF, BEATS1 (APPLE MUSIC), VICE, THE FADER…
FOR ANY NEED OR REQUEST,
DO NOT HESITATE TO CONTACT HIM!